Press Release: Moggs Launches Online Communications Division

CMG Member | July 23rd, 2008 | Posted in: Press Release

This is a press release by Moggs.

Moggs, the Derby based marketing communications agency who won the “Highly Acclaimed Construction Marketing Agency of the Year award in December 2007, has launched a new division specialising in online communications, called Moggs DIGITAL.

Moggs DIGITAL has been established with a clear objective in mind and that is to help companies in the construction sector generate more business through their online and website activities. It will offer specialist advice on website design, search engine optimisation, e-commerce, email marketing, pay-per-click, online display advertising and viral marketing.

The division will be managed by specialist Zoe Hendricks, who joins Moggs as Account Director.  Zoe was previously an award-winning Senior Manager for the on-line arm of Northcliffe Media and was responsible for helping to establish the hugely successful “This Is” brand.

With £46bn spent online last year (up 54% on 2006) according to the IMRG (Interactive Media in Retail Group), online retail now represents an impressive 15% of all UK retail sales.

Managing Director Roger Moggs said, “As consumers turn to the Internet to purchase an ever larger range of goods and services, making sure your product ranks high in search engines for keywords related to your business has become marketing common sense, if not a matter of business survival”.

“In a relatively short time, Moggs has established a reputation for marketing excellence and generated some impressive results for our clients.  It’s a logical step for us to add online marketing techniques to our services portfolio as more and more clients are now looking to develop internet-based solutions.  I am delighted to welcome Zoe to Moggs as she’s bringing tremendous experience and energy to the team here”.

Hendricks sees joining Moggs DIGITAL as a rare opportunity; “I was hugely impressed by the professionalism of the team at Moggs, in particular their creative thinking and passion for helping clients grow their business.  I will be bringing my internet marketing skills to the mix to service existing clients and to build a new division specialising in online marketing techniques”, she commented.

www.moggsdigital.co.uk

EDITORS NOTES

Moggs was established in 2001 and has become one of the fastest-growing marketing communications specialists in the East Midlands, with billings now exceeding £2million.

It was the first agency in the UK to operate the “Virtual Agency” business concept, matching high calibre creative and marketing specialists to clients briefs.

In December 2007, Moggs won “Highly Acclaimed Construction Marketing Agency of the Year” award, organised by the Chartered Institute of Marketing, for its work on clients such as JCB, Draka and Kalmar and also for its innovative “Construction Marketing Centre of Excellence” concept launched the same year.

Moggs continues to win prestigious clients: Artex has recently appointed the agency to re-position it’s brand in UK trade and consumer markets and ventilation market-leader Vent-Axia has hired the agency to produce a new integrated marketing campaign to launch a series of new products to the electrical industry.

Photograph shows managing Director Roger Moggs and Moggs DIGITAL Account Director Zoe Hendricks.

For further information, please contact:

Roger Moggs, Managing Director, Moggs marketing Communications Ltd, The Mill, Lodge Lane, Derby, DE1 3HB.  Tel: 01332 363925.  Email: roger@moggs.org

www.moggs.org


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