Get quotes for...   Direct Mail   Events and Exhibitions   Full Service   Graphic Design   Internet Marketing   List Purchase   Market Research   Marketing Consultancy   Onsite Sales   PR   Promotional Gifts   Sales Leads   Sales Training   Telemarketing   Web Design

Cost effective construction lead CRM solution

Category: Sales Leads
Region: South East

Barbour ABI, suppliers of construction contract information and planned projects, continue to lead the way as we launch another new service this month – a fully integrated CRM solution. This advancement in our product offering means that clients no longer need an expensive or time consuming separate CRM service to utilise with Barbour ABI’s project or company leads.

An optional part of the Evolution product suite, ‘Core CRM’ is one of the most cost effective services available for construction industry professionals. It’s simple and easy to navigate, and available with none of the additional set up or ongoing maintenance costs associated with running a separate CRM system. The main benefits this unique service are:-

• After identifying leads, users can easily track and manage them throughout the sales process.
• No need for labour intensive procedures to export Barbour ABI leads and import them into another system.
• No need for any additional development work, meaning cost and time savings for organisations.
• One integrated system avoid issues with project updates being missed or overlooked and give one view of potential business to a sales team.
• Like other Barbour ABI services, Core CRM users can easily be added to customers existing subscription accounts.

The key elements of Evolution Core CRM are the Diary and Opportunity/Pipeline Forecasting. The Diary gives you the ability to create meetings or calls related to all project or company leads being monitored, setting reminders and keeping track of the outcomes of meetings.

Opportunity/Pipeline Forecasting is an easy and straightforward way to track and forecast future potential sales from introduction to close. Whether your sales department is small or large, forecasting revenue relies on a team being able to understand the facts about a potential sale quickly and Core CRM enables this to happen.

David Andrew, Director at Barbour ABI says: “Introducing this new bolt-on service is a major step forward that capitalises on our already highly successful Evolution service. It offers a compelling mix of the key elements of a ready-tailored  CRM tool with the ease of use that our customers have come to enjoy and expect.

We believe this unique product marks a significant step forward in the provision and management of construction sales leads within the marketplace, and once again highlights why Barbour ABI continues to excel.”

Evolution Core CRM is one of many solutions in Barbour ABI’s product portfolio. Other services available such as ‘List Track’ which allows de-duplicating and tracking of marketing lists, and our ‘Management Pack’ and ‘Analytics’ functions provide vital services for mid to senior level professionals.