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Home > Construction Marketing > Case Studies Construction Marketing Case StudiesRead construction marketing case studies from our members: A REVOLUTION AT THE ROUND FOUNDRY | Case Study by "PRomotion""The venue has recently undergone a £30 million phased regeneration and conservation scheme, which involved the conservation and adaptive re-use of a number of buildings on the site." A-Glaze Limited | Case Study by "Anthony Gilsenan & Associates""To increase awareness amongst prestige motor dealers and the car buying public about the benefits of specifying the A-Glaze car paint.." Able Assignments | Case Study by "Art Division""Able Assignments had no online presence and no branding." Armitage Venesta | Case Study by 'Looker Communications'"If you’re already the leading brand in a market you want to ensure that all your marketing material sustains that position." Armstrong Group - Flooring Division | Case Study by 'Results Global’“Following the completion of a successful 40 day pilot scheme Results has gone on to deliver numerous projects for Armstrong Group Flooring Division” Balfour Beatty Capital | Case Study by 'Fathom Creative'"The initial task was to create brand identities for each operating brand of Balfour Beatty Capital. Once complete corporate literature was required for each brand and the whole set was housed together in a slip case for distribution to staff, customers, investors and other interested parties." Barber Wilsons | Case Study by 'Looker Communications'"If a company has been in business for over a hundred years they’ve got to be be doing something right!" Basildon Renaissance Partnership | Case Study by 'Smye Holland'"Smye Holland Associates worked with the Basildon Renaissance Partnership on public consultation for a substantial mixed-use redevelopment project in the centre of the town." BATLEY’S CLOTH MILLS | Case Study by "PRomotion"“We are delighted with the end result of this link and it helps to have a supplier that can deliver a range of products promptly and within budget,” Bathrooms Complete | Case study by 'Allingham Kyte'"AK was asked to come up with a name, a company logo, a range of stationery and a van livery, all on budget and all within 6 weeks." Beia | Case Study by 'Looker Communications'"Beia sell a brilliant but complex product. It’s a system of remotely monitoring the functions of a building ..." Bluebird Packaging | Case Study by 'Allingham Kyte'"A newer, more modern version of the logo was created, together with a complete corporate identity, plus a new sales brochure and technical manuals." Boden Properties | Case Study by 'Smye Holland'"Smye Holland Associates helped the company develop a customer care manual for its business park concept called Compass Point." BRITISH PIPELINE AGENCY | Case study by "UK Branding""The research defined the brand positioning and image that promotes BPA as a friendly, approachable and forward looking business..." Builders Ede | Case Study by 'Bottle PR'"In addition to solid media relations work, BOTTLE PR put us forward for awards resulting in us winning a Daily Mail UK Property Award. " BUILDING A BETTER COMMUNITY | Case Study by "PRomotion"“Perhaps the most difficult part of the contract was to form this opening which was deemed a contractor designed element. Through our knowledge of the structure we designed a propping system to support the window and stone work whilst the new opening was formed,” Burns Carlton Plc | Case Study by 'Webevents'“In order to maintain their position as an important executive recruitment agency, and to match their offline presence and reputation, Burns Carlton needed a website that would act as a key online marketing tool, driving suitable candidates and companies to their door.” BUSH & CO | A Case Study by "UK Branding""Customer research and a visual audit confirmed that the existing brand looked dated. We modernized the existing identity with a typographical solution and standardized the brand application." Catcheyes Digital Media | Case Sudy by 'Allingham Kyte'"Although the company was newly formed, a number of projects were already in the pipeline and so speed of delivery and timing was critical." Central heating and boiler installations | Case Study by "Art Division""BSW Heating had no online presence and their logo was dated, and of poor quality" Chandos Timber Engineering | Case Study by 'Gyro International'"Since the inception of the new collateral, and thanks to a consistently high profile in the Classic Furniture | Case study by 'Gyro International'"We continue to target specifiers with furniture of high-quality production and design values." CMM launch | Case Study by 'Aura PR'"The manufacturers of competitive rigid board insulation (RBI) products had just succeeded in persuading the Local Authority Building Control (LABC) officers to issue a guidance note advising against approval of multifoil insulation materials as fit for purpose." Constructing Excellence | Case Study by 'Gyro International'"The new brand styling has been launched successfully to existing and new members with positive feedback on all fronts." Dawn Group | Case study by "Stevenson Sharpe""Dawn Group were delighted with the sales literature which aided them in promoting the site and securing sales of the units." Design & Construction (Specialist controlled environments)"From a close to empty prospect list, after a short consultation/training session, SMART have now generated 115 future prospects in 32 days (6 weeks) for us." DON’S CROSS WITH CHURCH THEFTS | Case Study by "PRomotion""The growing rise in theft, driven by the massive increase in the cost of metals on global markets due to increased construction and manufacturing demand from China and other fast developing nations, has affected thousands of churches but the new copper cross that adorns the entrance to St Michael and All Angels Church on Orchard Park in the north of Hull sets a shining example of how the problem can be tackled." Eaton Williams Group | Case Study by ‘Results Global’“Our brief … remains the identification of projects and the creation of new business opportunities within the specification community.” Euro Property | Case study by "Stephenson Sharpe""The success has also allowed Euro Property to start their own franchise operation and they currently have two franchise offices bringing their company total to four offices in the space of a year." Flotronic Pumps | Case Study by 'Looker Creative Communications'"A newer, more modern version of the logo was created, together with a complete corporate identity, plus a new sales brochure and technical manuals, all of which were produced in 9 languages." Forticrete | Case Study by 'Gyro International'"Despite increasing competition, Forticrete remains the premier player in this niche market with a formidable reputation for product development and service support." Freelancers | Case Study by 'Looker Creative Communications'"By refreshing the Freelancers corporate identity we created a design which can easily and consistently be applied to a variety of media." GLASS IN A CLASS OF ITS OWN | Case Study by "PRomotion"“The needs of the pupils are paramount on a job such as this with our range of safe and secure products offering peace of mind." Gledhill | Case Study by 'Gyro International'"Working closely with the company’s senior management, we created a strategy based on unique product differentiation, using a multitude of disciplines from corporate branding to press advertising and PR, multimedia presentations, the internet, direct marketing, sales and technical literature." Gooding Aluminium | Case Study by 'Looker Creative Communications'"Using a combination of highly targeted emails and direct mail meant that costs could be controlled." Green Homes | Case Study by "Paratus Communications""Paratus secured coverage about the new service in on-target national and London titles, including The Guardian, the Evening Standard, The Londoner and ITV" Honeywell UK | Case Study by 'Results Global'“Results have worked with various divisions within the Automation and Controls business since 2005 and Honeywell has recently agreed a new contract until October 2008.” House of Commons | Case study by 'Allingham Kyte'"Probably one of our more well known clients…" Kier Group | Case Study by 'Gyro International'"The success of our approach reflected in consistently high levels of traffic to the CIH stand and similar projects carried out for other Kier divisions." Kit It Out | Case Study by "PRomotion""More and more busy homeowners and first time buyers are going for the easy solution when it comes to selecting the themes for the interior décor however it’s an easy solution that really can ooze style according to Clare Whitehead." Larkfleet Group | Case Study by 'Smye Holland'"Smye Holland Associates helps property developer Larkfleet Group and its subsidiaries – including building contractor F E Peacock – strengthen relationships with existing and potential customers, local communities and politicians." Mabey Support Systems | Case Study by 'Results Global'“Results worked with Mabey to determine the most productive route to market and it was agreed that this would be via leading main contractors able to offer in roads in to specific end user markets.” MAJESTIC RESTORATION | Case study by "PRomotion""In 2007 the Majestic announced a £3 million refurbishment to be undertaken by Ramparts Interiors Contracts of Birmingham." Maxipay | Case Study by 'Looker Creative Communications'"Using impactful trade press advertising we distilled the benefits of a complex service into an eye-catching message..." Maxit Group | Case Study by 'Gyro International'Maxit UK continues to achieve year-onyear growth in the UK and Ireland and is recognised as the marketing leader within the maxit Group as a whole. Morgan Lovell | Case Study by "The Telemarketing Company"The Head of Marketing for Morgan Lovell explains: “The projects that we have run with The Telemarketing Company have been extremely successful and delivered demonstrable return on investment for the business. Multibuild | Case Study by 'Gyro International'"Key target media were kept up to date on every aspect of Multibuild’s activity, from new deals to successful completions. Leading trade journalists became aware of Multibuild’s significance in the industry and the company was regularly featured in publications such as Contract Journal, Building, Construction News and Builder and Engineer." NB Real Estate | Case Study by "Typhoon""The brand communication started with a campaign of teaser ads. Launch ads followed. Challenging and thought-provoking, the executions put forward the notion of space in the broad sense while tying it back to NB Real Estate’s treatment of it." Oaks Lighting | Case Study by 'Looker Creative Communications'"A shining example of integrated communications!" PARISH CENTRE WITH A VIEW ON THE DALES | Case Study by "PRomotion"“It’s a unique structure that retains its class through glass and to this end you need to work with firms like Forest who can satisfy often difficult requirements,” Partridges of Sloane Square | Case study by 'Allingham Kyte'"Once again we were given very little time and all the design, photography, artwork and printing of 5,000 copies was completed in just two months. " Pure Passion for Iron | Case study by "PRomotion"“Pure iron is the material of choice for blacksmiths and ironworkers “Iron is the most stable and one of the most plentiful elements in the universe and it’s entirely apt that, in its purest form, it offers a number of advantages for artistic blacksmiths such as myself." Pinnacle Power Equipment | Case Study by 'Allingham Kyte'"Once again AK was involved right from the launch of the company and designed the corporate identity together with a new corporate style for advertising. " SolarWall product launch | Case Study by 'Gyro International'"The results were outstanding – the best stand at the show with more visitors than CA ever imagined; more press interviews and articles than they have ever had before; an unparalleled interest in the product and an outstanding response." TAYLOR MADE FOR CLIMATE CHANGE | Case study by "PRomotion"“The advantages of using engineered timber systems such as I Joist are manifold. From decreased construction time, reduced maintenance costs, increased strength and better thermal efficiency to the fact that all of the timber comes from certified and fully sustainable sources." Temple Newsam Plasters Over Cracks | Case Study by "PRomotion"“It’s a very popular and effective way of restoring prestigious buildings such as this in a manner that befits its history. " ThyssenKrupp Elevator | Case Study by 'Results Global'“Our role for ThyssenKrupp has evolved over the years and we now provide sales and business development support to all of the Southern sales teams on a full time, 5-day per week basis.” Topcon | Case Study by 'Looker Creative Communications'"We created a trade advertising campaign of benefit-led messages, designed to clearly differentiate Topcon from the competition." Trend Controls | Case Study by 'Results Global'“Trend wanted to take a new service to market and the first part of this service was an energy audit, on the back of which, modifications and upgrades were made …” Total Steelwork Fabrication | Case Study by F8 DesignWe modernised the company’s logo then provided new stationery and a presentation booklet. Trimo UK | Case Study by 'Results Global'"We work closely with 4 areas sales managers to ensure they are in front of key decision makers and specifiers within the chosen target areas and in our first year Results was able to increase activity by 300% in London alone." TTSP ARCHITECTURE | Case study by "UK Branding""we took our inspiration from our strapline "inside and out", referring to the company's philosophy of working on building exteriors and interiors." TVF (UK) plc | Case Study by "Anthony Gilsenan Associates""Having worked with TVF since 1998, Anthony Gilsenan & Associates was asked to develop a branding solution utilising computerised imagery that would be unique to TVF, and could be used on all employee and customer communications." Union | Case Study by 'Gyro International'"From the initial solutions, the brand styling was then carried through every facet of the Waco Premier Interlink | Case Study by 'Results Global'"After completing a successful pilot designed to create high volumes of sales leads for the reps to follow up, our relationship has developed to a point where Results is used as a strategic resource to develop specific types of opportunity in designated market sectors or areas of the construction industry supply chain.” Willis Homes | Case Study by 'Allingham Kyte'"A prominent and well respected house builder, working mainly in the Cotswolds and North Oxfordshire." YP Soapbox | Case Study by "PRomotion""It’s fair too say that too many firms have rested on their laurels for too long when it comes to addressing the issues of appointing and keeping hold of high calibre staff."
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