A-Glaze Limited (Developers, manufacturers and distributors of car paint protection system)

This is a case study by CMG member "Anthony Gilsenan & Associates"

The task:

To increase awareness amongst prestige motor dealers and the car buying public about the benefits of specifying the A-Glaze car paint surface protection system which is guaranteed for five years, and removes the need to polish the vehicle.

The solution

To offer an A-Glaze treatment to editors in exchange for double-page features in relevant media. This eliminates the need to pay for advertising space and adds credibility to the product as it endorsed by the editors. It also serves to create demand at dealerships as the buying public become better informed. A stand was also taken at this year’s International Motor Show so that car manufacturers and dealers could see at first hand how effective the treatment

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