TVF (UK) plc - the UK’s leading fire protection solutions company

This is a case study by CMG Member "Anthony Gilsenan Associates"

The task:

TVF has more than 20 years' experience and a second to none reputation for providing outstanding customer service to the construction industry. As in any competitive business a high profile brand is everything! It was with this in mind that it was agreed to reinforce the brand to complement the existing logo and corporate identity, with an image to reflect the company’s technical excellence and systems expertise.

The solution:

Having worked with TVF since 1998, Anthony Gilsenan & Associates was asked to develop a branding solution utilising computerised imagery that would be unique to TVF, and could be used on all employee and customer communications.

Reference pictures of the relevant equipment were gathered together and after an intensive internal brainstorming session, a series of preliminary pencil sketches were presented to the client. With minor amendments a next stage 3D computerised solution was developed to reflect the various brand strengths. After final tweaking and over 30 hours of work the final solution was presented and agreed. This now adorns literature, sales presenters with a giant, wall mounted enlargement overseeing the sales office. The next stage will be to animate the image for use at trade shows and on the website.

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