SolarWall product launch

This is a case study from CMG member "Gyro International".

Marketing Discipline

Exhibition Stand Design, Brochures, Multimedia.

Objective:

When CA Building Products signed the agreement with US company Conserval
to manufacture the revolutionary SolarWall product in December 2005, the response
had to be fast. All of the company’s major customer targets would be at the ‘Shed
Show’ in early February and that gave just 6 weeks to provide necessary collateral.

Solution:

We responded by providing the design and implementation of the stand; an 8-page
brochure; 6 case studies; a multimedia presentation for use on the stand and by
the company’s sales force; a micro-site and extensive PR support.

Results:

The results were outstanding – the best stand at the show with more visitors than CA
ever imagined; more press interviews and articles than they have ever had before; an
unparalleled interest in the product and an outstanding response.

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