Union

This is a case study from CMG member "Gyro International"

Campaign Name:

Solutions in Architectural Hardware

Marketing Discipline

Public Relations

Objective:

To expand Union’s presence beyond the traditional locks market into that of
architectural hardware.

Results:

A campaign that saw an increase in requests for product information.

Feedback:

From the initial solutions, the brand styling was then carried through every facet of the
promotional mix, including packaging, POS, ads, exhibitions and international branding.

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