Classic Furniture

This is a case study from CMG member "Gyro International"

Marketing Discipline:

New product launch

Objective:

To launch a new range of designer furniture to architects and specifiers in an intriguing way,
so as to generate a request for more information.

Results:

Designers responded to the tongue-in-cheek tone of voice and above average requests
were received for product brochures.

Feedback:

We continue to target specifiers with furniture of high-quality production and design values.

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