Constructing Excellence

This is a case study from CMG member "Gyro International"

Marketing Discipline:

Corporate Rebranding

Background:

Constructing Excellence aims to deliver improved industry performance resulting in
a demonstrably better built environment. It is governed by its members with the
involvement of other customers and stakeholders.

Objective:

To increase awareness of Constructing Excellence through press advertising.
To create a new, clean, fresh corporate styling and supply this consistently to a new ‘suite’
of below the line material that includes a comprehensive ‘Members’ Pack’, reports,
product literature, case studies and display stands.

Results:

The new brand styling has been launched successfully to existing and new members
with positive feedback on all fronts.

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