Forticrete

This is a case study from CMG member "Gyro International"

Marketing Discipline:

Corporate Rebranding

Objective:

To promote Forticrete’s ongoing programme of building product innovation and ensure the
company retains its brand leadership.

Results:

Despite increasing competition, Forticrete remains the premier player in this niche market
with a formidable reputation for product development and service support.

Feedback:

Forticrete has been a long-standing client for over 20 years, and we continue to
communicate the company’s exciting developments through trade advertising,
digital media, sales collateral and PR.

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