Gledhill

This is a case study from CMG member "Gyro International"

Campaign name:

Water storage 2007

Marketing Discipline:

Corporate Rebranding, Advertising, PR.

Objective:

To increase Gledhill’s status in a highly saturated sector, and develop a strategy to
differentiate their offering from competitors in order to increase their standing with the major
volume homebuilders in the UK.

Solution:

Working closely with the company’s senior management, we created a strategy based
on unique product differentiation, using a multitude of disciplines from corporate
branding to press advertising and PR, multimedia presentations, the internet, direct
marketing, sales and technical literature. This has established the company as a major force
in the domestic heating and hot water market.

Results:

The company is now established as a key supplier to every major volume new home
builder in the UK, and one in three homes in the UK now has Gledhill products installed.

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