Topcon

This is a case study by CMG member "Looker Creative Communications"

Project

Advertising Campaign

Company Overview:

Topcon are part of a major Japanese multinational manufacturer
with high expectations for how their products should be marketed.

Task

We created a trade advertising campaign of benefit-led messages, designed
to clearly differentiate Topcon from the competition. This was coupled with an extensive
product brochure demonstrating the high quality of their products. Topcon
experienced higher brand awareness in a competitive market place.

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