maxipay

This is a case study by CMG member "Looker Creative Communications"

Project

To create a fresh Corporate Identity along with a targeted advertising campaign

A new direction:

Payroll services are becoming increasingly popular; to differentiate themselves from
the competition, especially at a time of new industry regulations being introduced,
Maxipay asked us to create a new marketing communications campaign.

This was coupled with...

Using impactful trade press advertising we distilled the benefits of a complex service
into an eye-catching message, which simultaneously updated their corporate
image to give them a modern and dynamic, yet professional, identity.
Support material included business stationery, sales literature and sales
promotion items.

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