Home > Construction Marketing > Case Studies > Looker Case Study 4

Gooding Aluminium

This is a case study by CMG member "Looker Creative Communications"

Project

To Develop an advertising campaign coupled with Direct Marketing & Internet Marketing.

An overview of the company:

Gooding Aluminium not only supply high quality architectural metalwork; they supply
it quickly! They offer a reassuring service and tailor their products to the demands of
a design-oriented market. We proposed a marketing communications campaign that
delivered their required audience.

What was carried out...

Using a combination of highly targeted emails and direct mail meant that costs
could be controlled. And with our creative input the messages’ impact was sustained
throughout, across all media.

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