Barber Wilsons

This is a case study by CMG member "Looker Creative Communications"

Project

Advertising, Public Relations Campaign, Print Development & Exhibition Stand Development.

One hundred years of marketing:

With a well respected brand – Barwil – Barber Wilsons havebeen manufacturing high
quality, high value taps and showers for some of the world’s most discerning customers
including The Dorchester, Claridges and Raffles Hotels.

The fact that they have attained a Royal Warrant tells it’s own story.And yet the company
has always believed that quality of product design and manufacture, coupled with excellent
employee relations is more important in sustaining the business than going for outand-
out growth. As their marketing agency for the last fifteen years we have nurtured the brand in
a sympathetic manner,preserving all the good things about it – the heritage, and the high standards
of craftsmanship that still goes into making the products, whilst subtly introducing up-todate
touches where appropriate.

What is involved...

Barber Wilsons rely on a well-designed catalogue which is used as a powerful sales
tool by their trade representatives. They also appear at key trade shows to maintain
a brand presence, and use tactical PR activity and press advertising to highlight
new products and other innovations. By combining these several marketing activities
we have hopefully helped with the company’s longevity, in a cost effective
manner.

A quote from the MD (John Wilson):

Bedause of the nature of our products and our customers we need to handle our
marketing with sensitivity, yet we still need it to be effective. Looker do a marvellous
job for us managing our various marketing requirements and presenting them in a
coherent way.

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