Mabey Support Systems

This is a case study by CMG members 'Results Global'.

Company Overview

Mabey Support Systems is a member of the Mabey Group of Companies, a major engineering organisation that specialises in bridging, steel fabrication, temporary works systems and plant hire. Mabey Support Systems is a specialist supplier and contractor providing a comprehensive range of modular temporary works equipment for use in the construction and allied industries.

Relevant Target Sectors

Main Contractors, Retail, Other

Our Remit

Mabey Support Systems has developed a 'demountable car park structure' designed for use in multiple construction environments and is aimed at reducing the loss of parking spaces during new build or refurbishment works. The most obvious environment for this product is the retail sector as this is a sector severely affected when car parking spaces are unavailable for long periods. However due to the versatile nature of this product it also lends itself to other less obvious uses such as space multiplication for storage, site accommodation and also parking for projects delivered in congested areas such as City centre locations.

Results worked with Mabey to determine the most productive route to market and it was agreed that this would be via leading main contractors able to offer in roads in to specific end user markets. Our role is to position this product effectively and demonstrate the range of potential applications. By targeting leading industry players we have been able to secure high-level meetings with business sector heads and key individuals tasked with identifying new and innovative ways of working, in addition to significant direct and indirect interest within the retail sector.

The pilot was deemed a great success and Mabey Support Systems has agreed an 18-month contract which will see us continue to create demand and develop opportunities for 'Park-Up' in addition to providing proactive sales support aligned to other products in the range.

Target Sector & Sample of Opportunities:

Main Contractors
Bovis Lend Lease, Balfour Beatty Construction Limited, Bouygues UK, Laing O'Rourke Ltd, Wates Group, Taylor Woodrow Construction Ltd, Morgan Ashurst, Amec Group Ltd, Costain Group PLC, RG Group, Willmott Dixon Construction Ltd, Kier Western, HBG Construction
Retail
Sainsburys Supermarkets Ltd, Tesco Stores Ltd, ASDA Group PLC, Ikea Ltd, Toys R Us, Netto
Other
London 2012, Westfield Shopping Towns, BAA PLC, East Midlands Airport, WSP Group Ltd, Buro Happold, Gardiner Theobald, Jacobs Babtie Ltd, North Cheshire Hospitals, Emcor Facility Services

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