Larkfleet Group

This is a case study by CMG member 'Smye Holland'

Overview

Larkfleet has a wide-ranging development programme encompassing homes, offices and specialist uses such as medical facilities. It has particular skills in working with housing associations in the delivery of affordable and special needs housing.

The Project

Smye Holland Associates helps property developer Larkfleet Group and its subsidiaries – including building contractor F E Peacock – strengthen relationships with existing and potential customers, local communities and politicians.

What was involved...

We assist with a targeted media relations programme which highlights the positive aspects of developments – such as meeting local housing needs, creating jobs and safeguarding the natural environment. This is part of a communications strategy designed to help secure planning consents and raise the profile of the company with potential partners such as landowners and registered social landlords.

We help to organise events to mark milestones in development and assist with other communications activities such as advertising and websites.

Beyond the development phase we are involved in such things as show home openings and other activity designed to help sell the company’s products.

Testamonial from the MD

Karl Hick, (Managing Director), Larkfleet Group, said: “Creating the right image – of the company and of individual developments – is vital in securing the trust of communities, politicians and partners which is needed to permit development to proceed. Smye Holland Associates plays a key role in this process.”

Do you want to find out more about how CMG members can help you?

Get in touch by filling in the quick enquiry form below.

Enquiry form Name*: Postcode: Email*: Company: Telephone*: Your Project Details*: Select a region*: East Anglia East Midlands London North East North West Scotland South East South West Wales West Midlands * required field