BUSH & CO - Estate Agents

This is case study by CMG members 'UK Branding'

Requirement:

Negative external perception, low profile

Process:

Customer research and a visual audit confirmed that the existing brand looked dated. We modernized the existing identity with a typographical solution and standardized the brand application. Consistant formats were developed that worked across all external and internal material including (Vebra). Key colours were used to brand sales and letting divisions and create a contemporary, modern feel.

Result:

The revised brand has helped Bush as one of the major players in the Cambridge house buying market. The improved p-erceptiuon has allowed the business to expand into the high end of the market competing with major players for £1 Million + homes.

Please browse this project on the following link:

http://www.ukbranding.com/projects_bush_1.html

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