Reaching Clients by Post

For many of your potential clients your only chance to make a first impression will be by post. A smart, simple letter-head, a persuasive sales letter, a well-designed, attractive brochure will be your chance to tell clients that you are a serious player, and you can provide what they need.

For some clients your letter will be the follow-up to a phonecall. What you send them needs to reinforce carefully all the positive messages you have given over the phone.

Using the skills of one of our professional copywriters can help ensure you present your message in a way that is clear, engaging and compelling.

But words only tell a part of the story. The way your material looks says even more about you than the words you use. Our graphic designers understand your needs and those of your clients in the construction industry. They can help communicate your company image powerfully and effectively before your client reads any of the words on the page.

But how do you know who to write to in the first place? CMG can help you get access to all the market research you need to find the most likely clients. We can also help you with your direct mail, organising databases, designing materials, and handling the mailing itself.

And don’t forget the value of promotional gifts. Mailing out pens, diaries or other attractive items can help to keep your name – and your contact details – in front of your clients. So when they need the services you offer, your name is the one that is right there in front of them.

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