Construction and Property
Marketing Group

Maverick Advertising & Design

Our company is as integrated as it is pro-active. For example, if a client knows they need a re-branding exercise but isn't entirely sure why, we'll instruct our Creative Department to research that client, their position in the marketplace and then write the brief for them. Why? Because we've learned that great creative work is most successful when the people who create it know their client inside out. Our approach: At Maverick we take the view that our advertising/marketing communications should always be at the cutting edge of creativity, embracing the lateral process whenever possible. We also believe in a simple, direct approach. We know that nearly all our audiences, consumer and business alike, need to be spoken to distinctly without prevarication; people are very busy these days. Occasionally, in order to come up with exactly the right kind of concise messaging for our advertisers, we need to enter into a sometimes complicated study process which gives us a clear profile of our clients' position in the market place, how they are currently perceived and where they want the advertising to take them. We undertake this kind of study program because we know there is no point in coming up with uproariously funny or hard hitting creative if that is not what is going to get the right results for our client. We firmly believe that our creative output should be based on a rock solid understanding of our client's business needs, so that it has the best possible chance of attracting the desired response. After all, advertisers do not start out in life with the specific desire to advertise. Our brief is to understand their true functionality before getting clever. And when we do win awards for creativity, we have the satisfaction of knowing our clients are happy too.

Testimonials about Maverick Advertising & Design

The team at Maverick have an understanding of business strategy which helps to complement their creative expertise. Maverick are responsible for part of our advertising, direct mail, collateral and magazine design and production. We have been working successfully with the company for more than a year and I have no hesitation in recommending them as a first class agency with great creative talent and a real focus on successful brand positioning.

- Clare Abbam, Claranet