Construction and Property
Marketing Group

The Black & White Agency

Where some communications agencies expect you to believe in things – we like to explain them. So, whilst we have a huge range of experience, and can truly call ourselves a full service agency, we don't expect you to take our skills on trust. Not just yet. Not until we've given you good reason. After all, that's how your market works; your customers and clients expect to take informed decisions - and expect you to let them do so. They expect to understand your brand, and what it stands for, and they expect every part of your communications to live up to that brand. Something that's as true for consumers and tradesmen as it is for specifiers and regulatory bodies. That's why our business has not only been based on being wonderfully creative - which it is - but on tempering that creativity with a deep understanding of how the construction industry works, and by orchestrating all the elements that make up a successful campaign. Proving that data solutions should be creative, that creativity must be strategic and that a comprehensive strategy beats individual tactics every time. Something we've shown when designing merchant/tradesman reward programmes that go beyond mere incentives, and by developing and running customer enquiry portals that unlock the real value that exists in promotional assets. That said, there is one thing in which we have an unshakeable belief - we believe in measuring the work we do, what it achieves and how it achieves it. For we believe that is the only way it can be achieved again. If you'd like to talk more, please call. As we said at the very start, we like to explain things.

Testimonials about The Black & White Agency

There are two really outstanding things about Black & White - firstly, their joined up thinking, in honesty, an agency that thinks both laterally and creatively with extreme thoroughness, and secondly their experience of how the construction industry works - highly recommend them at all levels...