Construction and Property
Marketing Group

Communication Design Partnership

When all the market-consulting, focus group testing, advertising, response ratio analysis and so on has been done, a product manufacturer or service provider is, hopefully, presented with an audience asking questions and needing to know more.

Thereafter, someone has to produce meaningful information that answers those questions and satisfies those needs - telling the architect, structural engineer, contractor, housebuilder and other specifiers what the products or systems are and how they work.

That's what CDP does. We specialise in producing technical and promotional literature and electronic media that communicates facts about products, systems and services to construction industry specifiers. We have been doing this for nearly 40 years for hundreds of clients, many of whom we have worked with for 10, 15 even 25 years continuously. What sets us apart from many other agencies is our total focus on the construction sector.

As a result of this specialisation, our accumulated in-house knowledge, expertise and flair applied across the disciplines of writing, design, illustration and production, enable us to produce uniquely accessible and comprehensive marketing material for our clients. detailed are not usually adjectives associated with one another. CDP's work embodies all of these qualities. Accessibility and ease of navigation must be complemented by intrigue and interest or the user will switch off. Comprehensive detail must be tempered by elegance and flair ('design', basically) - so that both information and a sense of quality and authority are imparted. In the end, it is the fusion of these elements in the correct blend that makes the specifier specify and our clients sell more products. This is what makes them happy. And that is why we have worked for so many of them in such long and successful partnerships.

Testimonials about Communication Design Partnership

CDP’s experience and ability have helped us develop a modern,comprehensive technical manual, instrumental in providing specifers the information they need to design and specify pitched roofs. With a real grasp of our business and products, CDP combined its technical expertise with creativity resulting in the design of ‘Pure Roofing’, the industry’s leading technical from which we have been able to build a strong creative identity, translated across our range of technical literature

- Sarah Hanlon, Marley Eternit