Construction and Property
Marketing Group

Kerrmunications

Head in the right direction
Kerrmunications is a marketing communications consultancy, delivering effective marcoms that ensure small and medium-sized UK companies head in the right direction and reach their business goals.

We help all types of organisation to set and achieve their marketing objectives. We can increase your brand awareness, attract clients, inform your target market, launch new products and build your market share.

From researching and creating a complete marketing plan, to simply issuing a press release or producing a new brochure, we always provide expert advice and a professional service.

Whatever your company size, whatever your objectives, and whatever your budget, we'll provide integrated communications solutions that take you further towards your business goals.

Services
Kerrmunications offers a full range of marketing communications services:

Planning
The execution of marketing projects will only be as good as the plans behind them. Kerrmunications can help you by researching your marketplace, conducting a SWOT analysis, formulating key marketing messages and competitive positioning, setting objectives, defining target markets and establishing strategies and measurement criteria. Then, after selecting which elements of the marcoms mix to use, we will write detailed plans for all marcoms activities, including strategies, tactics, budgets and timings.

Brand values
We can help you to define your company's brand values, so that you can effectively position your company, product or service. We can also produce full style, logo and brand guidelines for internal and external audiences.

PR
Most organisations don't use public relations as extensively as they should. But they're missing out. In comparison with most other elements of the marcoms mix, PR is inexpensive. Yet it is highly effective. Kerrmunications can help you with all aspects of PR: writing PR plans; writing and issuing press releases; arranging press conferences and launches;  identifying target press/media; ascertaining forthcoming features; arranging journalist interviews and hospitality; commissioning surveys; researching conference speaking opportunities; co-ordinating awards entries; managing cuttings; and even managing the pitch process to select a new PR agency.

Advertising
We can assist you with writing and implementing advertising plans, including: researching and recommending target publications/media; devising media schedules; analysing response rates; briefing advertising agencies and managing campaigns.

Literature
Whether you need a professional annual report for your investors, or a small flyer to promote your business locally, we can handle all literature needs. We will project-manage the whole process for you, including: selecting and briefing designers, photographers and printers; writing copy; proof reading and quality control; and arranging delivery of the final collateral.

Direct mail
We can identify and purchase or rent direct marketing lists; write copy for mailing pieces; arrange printing and collation of materials; manage the mailing process; and analyse response rates.

New media
For the smaller company, we can design, create and manage effective websites, such as this one. For larger companies, we can recommend content and layout, write copy, and manage new media agencies.

Event management
We can help you to plan and execute your seminars, conferences, product launches, hospitality events, incentive trips and exhibitions so that they run smoothly and effectively.

Internal and external communications
We can write, produce and distribute staff and client magazines and newsletters.

Market research
We can run your market research campaigns, by researching and writing briefs, selecting agencies, and analysing findings.

Prices
All projects are comprehensively costed out as part of the quotation process.

Most projects are priced on daily rates, but smaller, one-off projects that can be completed in isolation can be quoted based on hourly or half-daily rates.

Current rates are £300 per day, and £40 per hour.

Typical prices are:

  - Researching and writing a one-year marketing communications plan, to include a SWOT analysis, objectives setting, target market identification, detailed marcomms plans, budgets and timings - £1,500

  - Spending a day with you - or as two half-day sessions - to help you write and devise your own plan, including SWOT analysis, objectives setting, target market identification, broad marcomms plans, budgets and timings - £300

  - Researching and writing a press release - £150

  - Researching, writing and issuing a press release - £300
 
  - Full PR and media relations service, including acting as your press office, for as many days per month as required - £300 per day
  
  - Researching and writing a client case study - £125
 
  - Copywriting a four-page brochure (two written pages) - £210
 
  - Copywriting a four-page brochure (two written pages), and managing the design and print process - £290 (plus design and print costs)
 
  - Submitting your company contact details to all the major online directories - £300

  - Website development - producing a "brochure" website, using static HTML/XHTML, and with a basic structure (all images and text to be supplied) - £900


Specific figures are quoted in advance for the whole project, and the price does not change unless the scope of the project changes and the details are re-negotiated in advance by both parties.